The Rolex Submariner “Bluesy” is one of the most sought-after luxury watches in the world. With its striking blue dial, two-tone design, and timeless appeal, this model has captivated collectors and enthusiasts alike. But is the Rolex Bluesy hard to get? The short answer is: yes. Due to high demand, limited availability, and Rolex’s strict distribution policies, getting your hands on a brand-new Bluesy can be challenging.
What Is the Rolex Bluesy?
The Rolex Bluesy is a nickname for the Rolex Submariner Date reference 126613LB. It features a blue sunburst dial, a blue ceramic bezel, and a two-tone stainless steel and 18k yellow gold case and bracelet. The combination of gold and blue gives it a unique, eye-catching aesthetic.
This model is part of the Rolex Submariner lineup, a legendary dive watch collection first introduced in 1953. Over the years, the Bluesy has undergone various updates, with the latest version released in 2020.
Why Is the Rolex Bluesy Hard to Get?
1. High Demand and Limited Supply
Rolex watches, especially iconic models like the Bluesy, are highly desirable. The demand often exceeds supply, leading to long waitlists at authorized dealers (ADs). Rolex carefully controls production numbers, making their watches even more exclusive.
2. Rolex’s Distribution Strategy
Rolex does not flood the market with its most popular models. Instead, it distributes watches selectively to authorized dealers based on sales performance and customer loyalty. This means that walking into an AD and finding a Bluesy readily available is rare.
3. Strict Buying Criteria at Authorized Dealers
Many Rolex ADs prioritize loyal customers who have a purchase history with them. First-time buyers may find it difficult to secure a Bluesy without a strong relationship with the dealer. Some dealers even require buyers to purchase other Rolex models or jewelry before offering a high-demand watch.
4. The Impact of Resellers and Grey Market
Since the Bluesy is hard to obtain at retail price, many buyers turn to the grey market—a secondary market where resellers sell new and pre-owned Rolex watches at a premium. Prices on the grey market are often significantly higher than the official retail price due to scarcity and high demand.
How Much Does the Rolex Bluesy Cost?
1. Retail Price
As of 2024, the official retail price of the Rolex Submariner Bluesy 126613LB is around $15,000 USD. However, getting one at this price from an authorized dealer can be extremely difficult.
2. Grey Market Price
On platforms like Chrono24 and WatchBox, the Rolex Bluesy often sells for $18,000 to $22,000 USD, depending on the condition and year of production. Limited availability at ADs pushes buyers toward the secondary market, where prices are inflated.
Tips for Buying a Rolex Bluesy
1. Build a Relationship with an Authorized Dealer
- Regularly visit your local AD and express genuine interest in Rolex watches.
- Make smaller purchases, such as Rolex accessories or other watch brands, to establish yourself as a valued customer.
- Stay in touch with the sales representatives and ask about potential waitlists.
2. Be Patient and Persistent
- Finding a Rolex Bluesy at retail price requires patience. Some buyers wait months or even years.
- Check multiple authorized dealers, including those in different cities or countries.
3. Consider the Grey Market
- If you’re willing to pay a premium, buying from a reputable grey market dealer can be an option.
- Ensure the seller is trustworthy and provides authentication and warranty services.
4. Explore Pre-Owned Options
- A well-maintained pre-owned Rolex Bluesy can be a good investment.
- Look for models with full box and papers to ensure authenticity.
Is the Rolex Bluesy Worth the Hype?
1. Iconic Design and Craftsmanship
The Bluesy is one of Rolex’s most visually stunning models, with its bold blue dial, gold accents, and superb finishing. It offers a luxury feel while maintaining the rugged durability of a professional dive watch.
2. Strong Investment Value
Rolex watches tend to appreciate over time, and the Bluesy is no exception. Its limited availability and high demand make it a solid investment piece. Many buyers see it as both a luxury item and a financial asset.
3. Everyday Wearability
Despite its luxurious appearance, the Bluesy is a versatile timepiece that can be worn casually or formally. It’s also a high-performance dive watch, featuring 300 meters of water resistance, a Cerachrom bezel, and Rolex’s in-house caliber 3235 movement.
The Rolex Bluesy is undeniably hard to get due to its high demand, controlled distribution, and strong resale market. While securing one at retail price from an authorized dealer can be challenging, it is not impossible with patience and strategy.
For those who don’t want to wait, the grey market offers an alternative, albeit at a higher price. Regardless of how you obtain it, the Rolex Bluesy remains one of the most stunning and desirable luxury watches in the world. If you’re lucky enough to own one, you have a timepiece that holds its value and delivers exceptional style and performance.